DOTS / GE - GRAVITY DAY
One Show Silver - Interactive
Dots is a beautiful mobile game that has been the no.1 game in most countries at some point. We partnered with GE (General Electric) to showcase their Gravity Day Activation. We built a new level for the game called Gravity Mode. If you pressed a little GE button all the dots would fall down to reset the board. In the space of a week that little GE button was pressed 172 Million times. And we turned the mode into a feature that users paid for. Everyone is a winner.