SONY BRAVIA COLOUR LIKE NO OTHER
The Sony Bravia Colour Wall was an idea that won us the Sony digital business back in 2007. It was one of those rare occasions where the pitch work ran.
We knew we had to do something pretty special to compete with the amazing TV spots Fallon were making. The line back then was like no other so we made a website in Papervision that was truly like no other.
The site is no longer live but won a Silver at the One Show and many other awards including D&AD.
SONY VAIO MALKOVICH ONLINE SCRIPT PROJECT
We asked the community to write an ongoing film script of which John Malkovich had written the first scene. For six months he chose scenes from submissions and a final script was filmed. Made in 2007. Crowdsourcing before the word had been invented, I think.
SONY EXPERIA JOHNNY X 9 PART THRILLER
‘Johnny X’ is a fast-paced 9 part episodic thriller in which the hero uses the X1 to piece together elements of his life following his kidnap by an organised gang. Johnny’s search to uncover who he is dramatises the fact that no two X1s are the same and completely individual to the user’s own life.
The script, written by Dare and directed by Stuart Douglas at Nice Shirt Films, was filmed over a 10 day period Bangkok.
SONY TWILIGHT FOOTBALL VIRAL
We shot this viral clip (yes viral clip) to create excitement for the Sony Twilight Football event.
Produced on a shoestring budget with a real bull, real footballers and real recortadores (chaps jumping bulls) it has over one million views on the Youtube (all real human views, no purchased robot views). No bulls were hurt in the making of this. Only the football got a little, shall we say, deflated... Directed by the wonderful Kim Gehring.