DESKCRUSHER
Vodafone gave us a pretty uninspiring brief asking us to talk about "Normalising Mobile Working". We scratched our heads for a bit and then it hit us: Since the Vodafone Blackberry allows you to work on the move, you might as well get rid of your desk. And the Desk Crusher was born.
LIVE GUY
To launch the world's first laptop with built in GPS and Vodafone 3G connection we created Live Guy, a chap travelling around the UK blogging, erm, live from his Dell "Inspiron" Netbook. Twist: Find him and you win his netbook. (the promo film should have won an award for best use of Lewis Hamilton.)
COINS VIRAL
What better way to demonstrate that Vodafone customers could win £10,000 towards their new business idea than making a film using 10,000 actual pound coins. We never knew money can be this heavy. Apparently we also set a world record for most coins used in a domino-effect, but didn't know it at the time.